Over the course of the past several years, there have been some really cool revivals of what some people may regard to be old school hip-hop. The first thing that pops into my head is the movie “Straight Outta Compton,” which is widely regarded as the best film on hip-hop to come out in recent memory. We had some harsh words to say about what the movie truly represented, but regardless of whether you believe the movie’s intentions were honorable, there is no denying that it was successful in making N.W.A. relevant to an entirely new generation. The movie was so successful that it propelled N.W.A. into the top five of the charts. It also appeared to be beneficial for Dr. Dre’s most recent studio album, titled “Compton.”

You may also consider the year 2012, when a so-called hologram of Tupac Shakur appeared at the Coachella music festival. It was an emotional experience for those who were fans of Tupac, and it sparked a lively debate about whether or not the music industry might start following this example in the future. Since 2012, we’ve also talked about the possibility of creating holograms of famous people, such as Michael Jackson and, more recently, Prince.

But in this ever-evolving music world, what other strategies can established hip-hop groups utilize to ensure that they remain relevant? Let’s take a look at a few ideas that have been inspired by legendary performers who work in genres different than our own and who have already had to face the challenges of keeping their exposure and gaining the attention of new audiences.

Participate in Some Festivals

Many musicians now make the majority of their income from festivals, and making money at festivals requires more than just performing there. Kendrick Lamar, Future, Migos, and Drake were among the most prominent figures in modern rap to perform at the 2017 edition of the Coachella music festival in Indio, California. Coachella is one of the most well-known music festivals in the United States. Their performances all went viral, which contributed to the fame of rappers who were already at the top of their game and served to elevate their profile even more. However, there are certain rappers who are not satisfied with simply collecting checks for performing; rather, they want money for the events themselves. The unfortunate Fyre Festival produced by Ja Rule may have been a complete fiasco, but the basic idea behind it wasn’t all that terrible. The concept of a famous musician organizing their very own music festival in order to make a profit from it is one that actually makes quite a bit of sense; however, the important thing is to make sure that you have the correct people on your team in order to carry it out successfully.

 

Collaborate With Video slots and Video Game Creators

We have seen a number of classic rock groups get a boost in current outreach thanks to agreements with various online games. This is somewhat of an unexpected trend, but it has been happening quite a bit recently. The roster of licenses for slots like slotsreal.co.uk, slot reels produced by NetEnt now features games based on musical artists such as Guns N’ Roses, Motorhead, and Jimi Hendrix, amongst others. It is reasonable to think that vintage hip-hop acts may achieve success on par with that of these games, given the widespread acclaim they have received from online players. Imagine if there was a game based on NWA, Tupac, or even The Beastie Boys or the Wu-Tang Clan that you could play online. These kinds of games would attract a significant number of fans, and it’s possible that new people might get familiar with their music as a result.

Contribute to the Design of Cooperative Experiences

Hip-hop has never really had a response to one of classic rock’s main weapons in the last decade, which is Guitar Hero, Rock Band, and other interactive games. When it comes to reaching new audiences, hip-hop has never really been able to compete with classic rock. There are a few crass titles that entail singing along to rap tunes karaoke-style or trying your hand at DJing, but there is nothing that grips gamers quite like being able to play the guitar along to AC/DC or Metallica. However, this does not rule out the possibility of there being an amazing discovery.

Rap battles and other performance-based games might be played in virtual reality, which is becoming increasingly popular. It’s likely that simulated rap performances could become possible in the future, and musicians may even collaborate with game developers to promote them.

How Is It That Old School Hip-hop Continues to Be Popular?